Key Responsibilities
Market & Sales Strategy
- Conduct market analysis to determine effective sales strategies and pricing policies.
- Monitor competitor activity and recommend strategies to maintain competitive advantage.
- Support the creation of sales materials, including “Proven Solutions,” product templates, and proposals.
Customer Acquisition & Account Management
- Identify, prospect, and onboard new customers and B2B agents.
- Maintain and nurture client accounts through upselling, cross-selling, and regular engagement.
- Provide timely market feedback to management for product, pricing, and campaign improvements.
Product Sales & Promotions
- Sell Raino products, including white meat and cold chain solutions.
- Participate in marketing events, trade shows, and exhibitions to promote products.
- Innovate and recommend new products or promotional opportunities.
Operations & Collections
- Ensure timely installation of freezers for clients.
- Manage receivables and secure payments for all monthly sales.
- Report issues or delays in collections promptly.
Reporting
- Submit weekly market analysis, revenue, collection, and leads generation reports.
- Prepare RTM reports and other ad hoc reports as requested by management.
Key Performance Indicators (KPIs)
- Monthly Sales Target: As rolled out per quarter by the Commercial Lead.
Client Acquisition & Conversion:
- Generate at least 40 leads per month.
- Convert a minimum of 4 new customers per month.
- Recruit 40 B2B agents annually.
Account Engagement:
- Ensure all accounts are engaged regularly.
- Identify upselling and cross-selling opportunities.
- Keep clients informed of company products and activities.
- Churn Rate: Maintain churn at or below 18%.
- Freezer Installations: Complete at least 2 installations per month.
- Receivables & Collections: Secure payment for 100% of monthly sales by month-end.
- Reporting: Submit timely and accurate:
- Weekly market analysis report
- Weekly revenue and collection report
- Weekly leads generation and conversion report
- RTM report
Expected Reports
- Weekly market analysis report
- Weekly revenue and collection report
- Weekly leads generation and conversion report
- RTM report
Qualifications and Experience
- Minimum of a Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
- At least 1–2 years’ experience in sales, field sales, or customer-facing commercial roles (experience in FMCG, poultry, fish, or cold-chain products is an added advantage).
- Experience working with B2B customers, agents, or distributors is preferably in Horeca market
- Basic understanding of credit management and collections will be an added advantage
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How to Apply
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