NAIROBI, Kenya, Nov 1 – Naivas Supermarkets has launched a month-long promotion offering discounts on electronics, household appliances, furniture and other products as retailers prepare for increased shopping ahead of the festive season.

The campaign, dubbed Kikwetu Black November 2026 and themed “Deals Za Stima”, was launched at Naivas Nyali Centre in Mombasa on Saturday and will run throughout November.

The promotion covers technology, home appliances, kitchen essentials, bedding, furniture, beauty and lifestyle products, with offers, in-store activations, instant rewards and prize competitions.

Naivas says the campaign is aimed at giving households an opportunity to buy durable goods and upgrade household items ahead of the December festivities.

The promotion also builds on the retailer’s Kikwetu – Kila Siku initiative, which focuses on everyday shopping and locally relevant products.

The campaign reflects supermarkets’ efforts to expand sales beyond groceries and fresh produce by increasing their focus on non-food products such as electronics, furniture and household appliances.