Westcon-Comstor has partnered with Palo Alto Networks to launch the Partner Growth Circle. This is a new initiative designed to help selected channel partners across Europe, the Middle East and Africa (EMEA) grow their cybersecurity businesses.

The programme will support partners through joint business planning, sales and technical enablement, demand generation and pipeline development.

Participating partners will work with Westcon-Comstor to develop business plans targeting priority solutions, customer accounts and sales opportunities. Those that meet their agreed objectives will gain access to exclusive benefits, including tailored services workshops, certification support and demand-generation funding.

The initiative will also leverage Westcon-Comstor’s Tech Xpert community, 3D Lab virtual demonstration environments and Intelligent Demand programme. This uses predictive analytics to help partners identify sales opportunities with a higher likelihood of closing.

Performance will be reviewed quarterly against agreed business plans and pipeline targets.

“The Partner Growth Circle is about helping partners translate that demand into scalable, repeatable business growth,” said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor.

“Partners are at the heart of our mission to secure the digital future, especially at a time when EMEA organisations are navigating the complexities and opportunities of AI-driven cybersecurity,” said Patricia Murphy, Vice President of EMEA Ecosystems at Palo Alto Networks. “The Partner Growth Circle represents a powerful evolution in our relationship with Westcon-Comstor, providing partners with the structure, enablement and resources needed to scale effectively.”

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