Egyptian edtech startup 3C Coding School has raised $3 million in seed funding as it prepares to expand into Saudi Arabia and accelerate development of an artificial intelligence-powered learning platform.

The equity round was led by MRG Economic Group, headed by Egyptian businessman Mahmoud Ramadan, with participation from investor Amr Saad and a group of strategic angel investors.

Founded in 2015 by engineers Hossam Hosny and Ahmed Khallaf, 3C provides technology education for children and young people, covering software development, data science, artificial intelligence, machine learning, game development and cybersecurity.

The company said it has reached more than 120,000 students and recorded 230% revenue growth, giving it a base from which to pursue expansion across the Middle East.

Saudi Arabia will be the company’s first major regional expansion market. 3C plans to develop localized programs and work with partners in the Kingdom as it seeks to scale beyond Egypt.

The company is also investing in an AI-powered learning platform designed to personalize how students learn technology. The system will analyze learning patterns and progress, help instructors track performance and adjust course content according to individual students’ pace and abilities.

The move reflects a broader shift in education technology toward adaptive learning systems that use data and AI to tailor instruction rather than delivering identical content to every learner.

3C said the new platform is being designed to support millions of students across different markets, while its underlying infrastructure will allow the company to scale its technology education programs more efficiently.

The funding gives 3C capital to pursue both objectives simultaneously: establishing a presence in one of the region’s fastest-growing digital economies and upgrading the technology underpinning its education business.

“When we launched 3C in 2015, we were driven by a core belief that technology would become an indispensable part of every child’s future,” Hosny said. “Coding isn’t just for future software engineers; it is a fundamental medium for teaching kids how to think, innovate, and solve complex problems.”

The founders said the latest investment will help the company move from an Egypt-focused education provider toward a regional technology and education platform.

“Securing a $3 million Seed round is a landmark milestone for 3C,” Khallaf said. “We see this investment not as a final destination but as the launching pad for an even more ambitious chapter in our journey.”

3C’s expansion comes as demand for digital skills and technology education grows across the Middle East, while Saudi Arabia continues to invest in digital transformation, technology talent and education as part of its broader economic diversification strategy.

The company plans to use the funding to strengthen its technology infrastructure, expand its Saudi operations and accelerate the rollout of its AI learning platform.