ABIDJAN, Côte d’Ivoire, 19 October 2026 – African sports betting and gaming brand YellowBet has announced a partnership with Emmanuel Eboué, the former Arsenal and Côte d’Ivoire defender, who becomes its pan-African brand ambassador.

Eboué is one of the most famous African footballers of his generation. Having played for ASEC Mimosas in Abidjan, he moved to Europe to play for Arsenal in the Premier League, contributing to the team’s run to the UEFA Champions League final.

He later played for Galatasaray, winning the Turkish Süper Lig title. On an international level, Eboué has 79 caps and has played for Ivory Coast at 2 FIFA World Cups and 5 Africa Cup of Nations championships.

His joy to play football is remembered by his supporters along with his talent. His goals celebrations, charismatic personality and ability to engage with the fans contributed to keep him popular even after the end of his playing career; YellowBet sees him as a true fit for its brand.

The partnership starts with a social media video featuring Eboué celebrating one of his famous goals with YellowBet’s Sandise Sibanda.

The video provides a sneak peek into the fun, personality-driven content you can look forward to from the partnership over the coming months, including appearances and campaigns based on Africa and world football’s key moments.

Eboué said the partnership felt like an easy decision. “I’ve always looked good in yellow and blue so joining Team YellowBet feels natural,” he said.

He explained that football has shaped his outlook on life and that African fans hold a special place in his heart. “Football has given me the opportunity to connect with people across the world and I particularly love the passion we Africans have for the game.”

On what attracted him to the brand, Eboué pointed to its energy and direction. “YellowBet has big ambitions and positive energy as a brand which really resonates with me. I’m looking forward to working with the team.”

He added that the sport’s real value lies in what it does for communities, and said he hopes to contribute to that through the partnership. “Football has always been about bringing people together, whether in Abidjan, Douala, Conakry, or Nairobi. If YellowBet and I can make supporters smile while celebrating the game we all love, then that’s special.”

Sibanda said Eboué’s standing among fans made him an obvious choice. “Few players are remembered as fondly as Emmanuel,” he said.

Although Eboué’s achievements on the field are well-documented, the club veteran’s character and love of fans set him apart. “His football achievements speak for themselves, but it is his personality, energy and connection with supporters that make him such a strong fit for YellowBet.”

Sibanda said the signing matches the tone YellowBet wants to set in the market. “We want our brand to be entertaining, positive and football-focused, Emmanuel embodies these qualities. We’re really excited about what we are going to create together.”

About YellowBet:

YellowBet is a pan-African sports betting and gaming brand offering local sportsbook options and casino games for various markets. It is currently operating in Cameroon, Congo-Brazzaville, Guinea, Kenya and Mozambique.