How Mike Kayihura Turned Music Into a Career Across East Africa #eastafricanmusic#independentartist

A church choir in Rwanda. A Coca Cola jingle in high school. Years of contracts that kept his music unreleased. Then *Sabrina*, and an audience that opened up in Uganda. The journey from making music to building a sustainable career has come with costly lessons about contracts, money, independence and the importance of looking beyond one market. Today, Mike Kayihura’s career spans Kigali, Kampala and Nairobi. On the Rwanda Edition of Financially Incorrect, he shares what it took to build a music career across East Africa, and why he believes the region is the bigger opportunity. Full Episode out Now