What It Cost Boutross To Make Angela

A hit can cost far more to make than most artists can afford. Bilha Ngaruiya down what sits behind a serious music release: production, mastering, music videos, YouTube advertising and influencer campaigns. Even a single song can require hundreds of thousands of shillings before it reaches an audience. For Boutross and “Angela,” consistent funding made it possible to keep producing, marketing and building momentum. 🎧 Full episode now on YouTube and all streaming platforms.