From Radio to Running Concerts: The Real Story Behind Big Shows | Frankie Theuri

Everyone sees the party. The real story happens behind the scenes. In this episode we go behind the stage lights and into the real business of live events with Frankie the Brand, an event promoter and consultant who has helped bring global artists and major experiences to Kenya. From early beginnings at Homeboy Radio to organizing large scale concerts featuring international stars, Frankie shares the untold realities of the event industry. We explore the economics behind sold out shows, the financial risks promoters take, the hidden costs audiences never see, and why delivering the perfect experience often matters more than immediate profit. --------------------------------------------------------------------------------------------------------------------------------------------- Access all our links in one place: https://lnk.bio/Financially_Inc 💹 Ready to start trading? 🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa 📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT ----------------------------------------------------------------------------------------------------------------------------------------- Timestamps 00:00 Intro: The Business Behind Concerts and Live Events 02:10 Early Influences and Discovering the Event Industry 06:14 Why Global Standard Events Are Hard to Produce in Africa 10:04 The Three Pillars of a Successful Event 12:28 Career Highlights and Major Shows 14:43 Artist Challenges and Backstage Realities 16:34 How Event Financing Actually Works 20:30 Early Money Lessons and Entrepreneurship 24:08 From Engineering School to Events Full Time 33:36 Joining Homeboy Radio and Building Industry Connections 40:00 Dropping Out of University and Career Risks 43:23 Growth in Radio and Expanding Opportunities 52:05 Leading Event Operations and Managing Large Crowds 58:37 Financial Growth and Lifestyle Changes 01:00:54 COVID Impact and Industry Shutdown 01:08:11 Destination Africa Success Story 01:17:57 Losing $50,000: The Popcaan Event Lesson 01:23:58 Retrenchment and Pivot to Consultancy 01:29:10 Managing Beta Squad and Artist Logistics 01:42:02 Financial Setbacks and Hard Lessons 01:46:25 Advice for Creatives and Closing Thoughts