THE PSYCHOLOGY BEHIND SUPERMARKETS LAYOUT

That supermarket aisle is doing more than helping you find what you need. The fresh produce near the entrance, the bakery you pass on your way in and the baskets of discounted items placed along your route all serve a purpose. Retailers map their stores around customer attention, product margins and how much each shopping basket is worth. Betty Wamaitha explains the commercial thinking behind supermarket layouts and why product placement is anything but accidental.