Purpose is powerful, but purpose alone doesn’t sustain an institution.

Purpose is powerful, but purpose alone doesn’t sustain an institution. Vanessa Mbugua and Professor Catherine Gachutha reflect on the delicate balance between service and sustainability in the mental health space. During moments of crisis, counselors often step in and serve communities for free; Not for profit, but because people need help. At the same time, institutions like KIBCO still need to survive. That means: – Paying professionals – Training counselors – Building systems – And keeping the institution financially healthy How do you build a mission-driven institution without losing the business side needed to sustain it? Watch the full episode on YouTube. https://f.mtr.cool/djrqvmefvs