A Hit Song Doesn’t Make You Rich

A hit song and a healthy bank account are two very different things. Bilha Ngaruiya Country Manager ONErpm Kenya has spent years watching African music move from CDs and physical distribution into the streaming economy. Along the way, she has seen artists discover that having talent, releasing good music and getting attention does not automatically translate into money. She also knows the other side personally, having gone through bankruptcy, financial setbacks and homelessness before building deeper knowledge of how the business actually works.