Founder of Vitamin Accessories: UGC Strategy That Works | Her Leadership

What if your creative side hustle could become a thriving brand? In this episode of Her Leadership, we sit down with Lucy Kinuthia, founder of Vitamin Accessories, to explore the journey of building a jewelry brand from a university side hustle into a growing name in Kenya's fashion space. From nearly shutting down her business to discovering the power of founder-led content and UGC strategy, Lucy's story is a masterclass in creativity, resilience, and the art of showing up authentically. As highlighted in the conversation, the creator economy in Kenya still has so much room to grow, and Lucy is one of the pioneers shaping what it looks like when creativity meets strategy. In this episode, we explore: How Vitamin Accessories started as a university side hustle The moment she almost quit—and what made her stay Why founder-led content is the main driver of brand growth How to plan a campaign that creates resonance, not just reach The importance of not limiting yourself creatively The current state of the creator economy in Kenya and where we're heading Balancing content creation with running a physical product business Practical advice for young creators and entrepreneurs building in Kenya today Creativity is not just about making things it's about building something that connects, resonates, and lasts. This episode is for anyone building a brand, navigating the creator economy, or wondering if their side hustle could become something more. Stay ahead of everything happening in the economy, powered by The Kenyan Wall Street: https://whatsapp.com/channel/0029Vb6b... 👉 Subscribe to The Kenyan Wall Street for new episodes every week.