Why I Moved Back to Rwanda to Build a Profitable Fitness Business| Bashir Yannick | Rwanda Edition

Bashir Yannick Ntwari’s first gym attracted hundreds of members. The numbers still didn’t work. After returning to Rwanda in 2015, he invested in his first fitness business without fully understanding the market, pricing against what he knew from the UK, taking on too much space, spending heavily on equipment and underestimating the cost of delivering the service. Eighteen months later, the gym was gone. The failure forced him to rethink what a fitness business was supposed to look like. When Bashir rebuilt Soho, he invested less, took a smaller space and built the model around personal training, semi-private coaching, pricing, capacity and retention. He also shifted from being the centre of the business to building systems around his coaches, using technology and CRM to understand the numbers more clearly. Today, Soho has multiple revenue streams, a growing coaching team and plans for further expansion. In this Rwanda Edition of Financially Incorrect, Bashir breaks down the economics of running a fitness business, how trainers and gym owners actually make money, why pricing can make or break a gym and what changed when he stopped thinking like a trainer and started thinking like an operator. --------------------------------------------------------------------------------------------------------------------------------------- Access all our links in one place: https://lnk.bio/Financially_Inc 💹 Ready to start trading? 🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa 📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT --------------------------------------------------------------------------------------------------------------------------------------- Episode Chapters 00:00 Intro 01:32 Growing Up With Money and Privilege 05:18 Selling Lunch Tokens and Learning to Save 09:14 What His Family's Financial Struggles Taught Him 13:06 Moving to the UK and Returning to Rwanda 17:02 The Idea Behind His First Gym 21:16 Why the First Soho Gym Failed 26:08 800 Members Still Couldn't Save the Business 30:42 The Pricing and Investment Mistakes 35:07 Starting Soho Again With Less Money 39:18 Why Personal Training Changed the Model 43:26 The Economics of Semi Private Training 47:32 How Soho Makes Money From Coaches 51:08 Building a Business Beyond the Founder 54:02 How CRM Improved Profitability 57:12 Community, Retention and Word of Mouth 59:38 Expanding Soho and Rwanda's Fitness Culture 01:02:18 What Bashir Would Do Differently Today 01:04:12 The Biggest Lesson From Failing