Kes1M Revenue. Still Failed.

A business can be selling out and still be falling apart.Zanelle Wanja was selling her best selling duffel bags for KSh50,000 and the business was bringing in more than KSh1 million. From the outside, everything looked like it was working. Behind the scenes, they weren’t paying enough attention to the numbers, scaled too quickly and eventually struggled to repay the loans keeping the business going.The lesson? Revenue can tell you how much money is coming in. It doesn’t tell you whether the business is actually healthy.