Hotpoint Price Match Guarantee

What if the answer to a price war wasn't lowering your price? Wanini Wachira explains how Hotpoint listened to customer feedback, introduced price matching and then went a step further with free product insurance. The goal wasn't simply to be cheaper. It was to give customers a stronger reason to choose Hotpoint even when competitors were competing on price. Sometimes, winning the customer isn't about having the lowest price. It's about giving them more value for the price they're willing to pay.