She Left Employment,Leased Land & Built a Thriving Capsicum (Hoho)Farm.Her Losses, Profits & Lessons

Farming can look beautiful when you only see the harvest. But behind every good harvest are decisions, expenses, mistakes, losses, markets that don’t always behave the way you expect and lessons you sometimes have to learn the hard way. In this episode, we spend time with Esther on her capsicum (hoho) farm and get into the real work behind what she has built. How does she grow at this scale? What has worked? What has cost her money? Where are the profits? And knowing what she knows today, what would she do differently? But beyond the hoho, I think Esther’s story also challenges how we think about land. She doesn’t own the land she is farming on, she leases it, and yet she has managed to build something that works and makes her money. There’s a lot to pick from this episode, whether you’re already farming, thinking about getting into it, or just curious about whether farming actually makes financial sense. #LynnNgugiShow #FarmLife