Kenya urged to invest in AI and digital spaces to market tourism products

The role of digital literacy and artificial intelligence in marketing kenya as a tourist destination took centre stage during World Tourism Day, marked on Sunday. Tourism and Wildlife Cabinet Secretary Rebecca Miano, preceding over the event, said the shift in how travellers make decisions has made digital technology and Artificial Intelligence critical to Kenya’s competitiveness as a tourism destination. She called on players in the sector to redesign how they showcase Kenya, and ensure that destinations, experiences and tourism products are visible and accessible in digital spaces. Connect with KBC Online; Subscribe to our channel: https://t.ly/86BKNc Follow us on Twitter: https://twitter.om/KBCChannel1 Find us on Facebook: https://www.facebook.com/kbcchannel1TV Check our website: https://www.kbc.co.ke/ #kbcchannel1 #news #kbclive