Our Pricing Model Was Wrong
Description (show more)
They were making money on every cocktail. Or so it looked. Sonia Iraguha discovered that the pricing model she had trusted was built for Nairobi, not Kigali. When the cost of the tequila used in BicuLounge cocktails doubled, they kept selling at the same price. For three months, the business was effectively losing money on drinks that looked like a strong revenue stream.
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