Cold Calls, Yellow Pages & The Art of Sales - Fredrick Rugo | Coffee Pump (E110)

Konnichiwa Fam, On E110, I sit down with Fredrick Rugo, A Senior Sales Manager at iColo Data Centers, my work brother of six years, and one of the best salesmen I know. This one started with a listener asking us to do an episode on how to actually sell, and Fred is the guy for it. From no shoes at 13 and one of 18 children, to becoming one of the sharpest sales veterans in the country, his story is proof of how far grit and relationships can take you. On the episode we talk about: - Growing up in Nyandarua, one of 18 children across two mothers - Being chased from school over fees nearly every term - Boiled maize for most meals and chapati only at Christmas - First wearing shoes at 13 - Becoming a teacher and coaching a national-champion girls football team - Falling into sales and finding his calling - Cold calling out of the Yellow Pages and surviving rejection - Why people buy the person before they buy the product - Selling internet at Swift Global, Access Kenya and Liquid - The Kris Senanu sales team that cornered the market - Moving into data centre sales and the six-year deals - Buying land and investing in the NSE - Raising his kids the opposite way to how he was raised - The warm White Cap that has stuck for 30 years Hope you enjoy the episode. Best, Team Coffee Pump Our Coffee and Tea Is Launching Soon!! Keep An Eye Out On Our Website: https://coffeepumppodcast.com/shop Join Our Membership and get access to videos early: https://www.youtube.com/channel/UCkZKGnWZWb-S9wJdz9IGDTw/join Find Fredrick Rugo: - Instagram: https://www.instagram.com/rugogachie?igsh=MTRxd3FlM3Rlcndx - LinkedIn: https://www.linkedin.com/in/fredrickrugo Find our host Sajid Vayani: - Linktree: https://linktr.ee/sajvayani Coffee Pump Spotify, Apple and Socials: - Linktree: https://linktr.ee/sajvayani Disclaimer: The content of The Coffee Pump Podcast is intended for entertainment and informational purposes only. The views, thoughts, and opinions expressed by the hosts and guests are solely their own and do not necessarily reflect the views of The Coffee Pump Podcast, its affiliates, or any associated entities. Nothing discussed in this podcast should be construed as professional advice in any field, including but not limited to legal, financial, medical, or business matters. Any statements made about businesses, products, or individuals are based on personal experiences and opinions and are not meant to be taken as fact or a definitive review. The Coffee Pump Podcast does not assume any liability for the accuracy, completeness, or consequences of using the information discussed. Listeners are encouraged to form their own opinions, conduct their own research, and seek professional guidance where appropriate. By listening to this podcast, you acknowledge that The Coffee Pump Podcast is not responsible for any actions or decisions made based on the content provided. 0:00 - Intro 4:10 - Saj Welcoming Fred To Coffee Pump & How They Met 6:07 - Fred's Upbringing, Routine As A Kid & Education 18:14 - Fred's Teaching & Sports Career 20:20 - Fred Joining Sales 23:55 - Fred's Warm Beers, Pneumonia 25:54 - Fred Moving To Kakamega, Losing His Child ,Joining Swift Gobal & ISP Business 31:14 - Sales Structures, Cold Calls, Rejection, Salesman Dress code & Presentation 37:07 - Fred's Dubai Trip, Recruitment By Access Kenya & His Experience There 41:24 - Fred Leaving Access Kenya & Joining Real Estate Sales 45:07 - Stocks, Shares & Bonds 46:48 - Fred's Experience Working At JTL, Wananchi & Liquid Telecom 51:05 - Fred Transitioning To Co-Location Data Center Sales & Getting Mentored 55:43 - Fred's Working Relationship With Sajid 1:00:42 - CRM, Salesforce & Building Sales Pipelines 1:02:51 - Fred's Routine As A Salesman 1:04:42 - Fred's Music Career & Family Relationship 1:09:16 - Sales Conversions & Leads 1:11:35 - Connectivity Culture In Kenya Over The Years 1:12:55 - Opportunities, Customer Relationships & Maneuvering Cultural Differences 1:20:35 - Saj & Fred's Nightmare In Tanzania Airport & Travel Experiences 1:23:00 - Parting Shots 1:26:00 - Outro