She Made Sober Parties Profitable

What if the thing people normally spend money on at a party wasn’t there? No alcohol. No bar sales. Just coffee, music, wellness, movement and a community that still wanted to have a good time. That is the business Zanelle Wanja and her partners built with Nani’s Café Party. But attracting a crowd was only the beginning. The real challenge was turning a sober social experience into a sustainable business. In this Business Edition, Zanelle breaks down the journey from free events and inconsistent attendance to 350+ person sold out editions, major brand partnerships and a permanent home at Gigi Social Club, while building a profitable business around community rather than conventional nightlife revenue.