Zaheeda Suleman: Reinventing Yourself - From Safaricom Brand Boss to CEO of Be Experience

From Safaricom to self-employment, Zaheeda Suleman’s story is one of courage, clarity, and conviction. In this episode of Financially Incorrect, she sits with Barrack to unpack the reality of walking away from a consistent salary to build her own brand. From the silence that followed her resignation to the first 50K gig, the lessons are raw and real. Zaheeda opens up about the friends who showed up when she least expected, the corporate doors that stayed shut, and why she believes the mantra “Build the brand, the business will follow.” She also shares how Solfest became more than an event, it became a statement about Kenyan creativity, community, and resilience. If you’ve ever thought about quitting the comfort to chase your calling, this episode is your blueprint for starting over with purpose, patience, and power. Buy your Financially Incorrect Mixer tickets here: https://financiallyincorrect.hustlesasa.shop/?product=70437 Subscribe to our newsletter: https://shorturl.at/o2jpC CHAPTERS 0:00 Intro 1:12 Who is Zaheeda Suleman? 2:30 When did you first understand money? 10:20 Family roots 13:20 Money memories that shaped her childhood 18:40 The mortgage that changed her relationship with debt 22:00 Becoming an adult at 26 after losing her father 26:30 How her career in brand and events began 31:00 Rising at Safaricom: From PR to Brand Boss 36:00 Who am I without the title? 42:00 Reinvention: Finding stillness, courage, and clarity 48:00 Balancing career and family life 1:00:00 Why she left Safaricom after 20 years 1:09:00 First months as an entrepreneur 1:17:00 Rebuilding community and self-confidence 1:24:00 Solfest & The Brand Experience Company story 1:31:00 Running a business like a brand 1:33:00 Money, marriage, and self-worth 1:45:00 Lessons from failure and faith during tough months 2:10:00 From corporate validation to personal purpose 2:35:00 Wrap-Up