Our client is a digital platform for agri-SMBs in Africa, providing essential access to credit and financial products where traditional banks fall short. Their mission is to help agri-SMBs thrive by making capital accessible, addressing the $180 billion credit gap in African agriculture.
Role summary
- Own revenue, product, and operations data across ~12 sources
- Turn raw data into reliable, reusable canonical tables
- Keep dashboards accurate and up to date
- Run clear interdepartmental analytics request queue
- Automate data flows (SQL + Python); connect APIs (including Zoho Analytics)
- Build and maintain Python scripts via Jupyter/API to overcome platform limitations
- Deliver weekly insights for GTM efforts, with special attention to Marketing
- Own data validation program for CRM data
- Convert recurring ad-hoc insights into automated reporting
Key Responsibilities:
Data Ownership
- Build and maintain canonical tables (single, trusted tables for core concepts like leads, applicants, clients, loans, partners)
- Define and enforce data contracts (clear rules: field names/types, valid values, refresh times)
- Track lineage (document every metric/table and its design)
- Build Python scripts via Jupyter/API to overcome Zoho Analytics limitations and push processed data back to Analytics
- Source new data opportunities beyond current ~12 sources; propose novel data capture methods
Dashboards and Reporting
- Ship BI assets (production-ready dashboards and scheduled reports that stakeholders actually use)
- Provide self-serve looks (safe, curated views so non-analysts can filter/pivot without SQL)
- Design dashboards for department heads and interdepartmental executive audiences
- Ensure dashboards serve real decision-making needs with strong usability
GTM Analytics
- Report on funnel and portfolio performance, based on marketing, operational, and customer data captured in CRM and across various platforms
- Build channel/campaign views for marketing efforts, industries, and various company pipelines, including their CAC, payback, LTV, and attribution
- Design lift studies (test vs. control) to estimate true incremental impact
- Support monthly market expansion with segment-specific dashboards and insights
- Run ticket queue with SLAs, project/task scoping, set ETAs, communicate changes
- Deliver weekly exec/GTM reports with clear recommendations and coverage across Marketing, Sales, Customer Ops, Risk/Compliance, Finance departments
SQL, Python, and Pipelines
- Write and tune SQL; build Python scripts
- Connect and troubleshoot APIs (including Zoho Analytics); set alerts and data quality tests; document runbooks
- Use dbt-style modeling and CI/CD: versioned SQL models, automatic tests on changes, and safe promotion to production
- Maintain automation inventory and progressively eliminate manual data workflows
Data Quality & Validation Program
- Design and implement monthly audit methodology for CRM loan data (including principal, markup, repayment schedules, default interest, discounts)
- Coordinate with CRM Ops Engineer and QA Engineer on validation process and remediation workflow
- Build automated verification checks for core analytics tables (nulls, negative values, outliers)
- Run weekly automated checks and document results
- Monitor data anomalies in CRM-sourced tables and alert CRM Ops Engineer to integrity issues via established pipeline
- Own the error reporting and remediation workflow
Strategic Growth & Automation
- Assess ad-hoc requests for recurring value
- Convert recurring insights into automated reporting (dashboards or weekly digest)
- Maintain automation inventory with improvement roadmap
- Present findings to stakeholders and institutionalize valuable recurring insights
Minimum qualifications
- Minimum of 3+ years in analytics/BI/analytics engineering with GTM- facing teams
- Advanced SQL (CTEs, window functions, query optimization, performance tuning)
- Strong Python for data tasks (pandas, data processing, API connections)
- Track record delivering production dashboards (Zoho Analytics experience strongly preferred)
- Marketing analytics expertise: funnel modeling, attribution, CAC/LTV analysis, campaign performance
- Hands-on with REST APIs and job orchestration (scheduling/managing data pipeline execution order)
- Experience building data validation and quality assurance programs
Preferred Experience:
- Fintech/lending/B2B marketplace experience
- Deep Zoho stack knowledge (CRM, Analytics, integration patterns)
- dbt or similar frameworks (versioned SQL transformations with automated testing) – CI/CD for analytics
- Experience with financial data validation in regulated environments – Background in QA methodologies or systematic testing
- A vision for integrating AI.
How to Apply
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