The future of Middle East-Africa trade and investment looks brighter as Absa Group expands its international presence with the opening of its Dubai office.

Located in the Dubai International Financial Centre (DIFC), the office brings the lender closer to corporates, investors and financial institutions across the Gulf Cooperation Council (GCC).

“Whether it is an SME seeking new markets, a corporate expanding its footprint, or an individual looking to do business and invest internationally, this corridor creates greater access to capital, trade and opportunity. It is a strategic step that brings the world closer to our customers while bringing African opportunities closer to global investors,” Yusuf Omari, Managing Director & CEO, Absa Bank Kenya PLC, said.

Absa Bank Limited (DIFC Branch) is authorised under a Category 4 licence issued by the Dubai Financial Services Authority, effective 15 July 2026. The licence permits the branch to arrange deals in investments, advise on financial products, and arrange and advise on credit. These activities enable the branch to engage eligible clients on Absa’s full suite of Corporate and Investment Banking products, drawing on the expertise and capabilities of its wider African banking network.

According to Zaid Moola, Chief Executive for Corporate and Investment Banking, international trade plays a critical role in driving investment, business expansion and economic growth.

“Our presence in Dubai strengthens our ability to originate and support these flows, while drawing on Absa’s deep understanding of African markets,” Moola said.

Cheryl Buss, Chief Executive: Absa International, said: “Our decision to establish a presence in Dubai reflects the growing importance of the Middle East in Africa’s trade and investment landscape. Investment decisions are shaped by more than the availability of capital. They require an understanding of local markets, the right relationships and confidence in how opportunities can be pursued.”

“By combining our deep African expertise with a presence closer to regional decisionmakers, we are strengthening our ability to build relationships with clients at their headquarters and support them as a strategic banking partner across Africa,” added Buss.

Arif Amiri, Chief Executive Officer of DIFC Authority welcome Absa’s expansion saying DIFC has become an anchor point for institutions connecting capital, expertise and opportunities between the Middle East and Africa.

“Their presence also reinforces Dubai’s position as a global financial hub and DIFC’s role in enabling financial institutions to access new markets and opportunities.”