Betika reaffirmed its commitment to nurturing grassroots sporting talent following the successful conclusion of the eighth edition of the Jeff Kuria Football Tournament at Ruthigiti Stadium in Kikuyu, Kiambu County.

The tournament, which brought together 16 teams across the men’s and women’s categories, provided young footballers with a competitive platform to showcase their talent while strengthening community participation through sport. Barcelona FC emerged champions in the men’s category after defeating Wazee 1 – 0 in the final.

The winners received KSh100,000, while runners-up Wazee took home Sh50,000. In the women’s competition, VSRI secured the title following a 1 – 0 victory over Musiengen. VSRI received Sh100,000, with Musiengen taking home Sh50,000 as runners-up.

Betika supported the eighth edition as the tournament’s official sponsoring partner, continuing the brand’s investment in initiatives that create opportunities for young people at the grassroots level.
Eric Mwiti, Head of Brand said the partnership reflects Betika’s belief in using sport as a platform for opportunity and community development.

“Grassroots football is where talent begins. Our support for the Jeff Kuria Football Tournament is about giving young people a platform to compete, be seen and believe that their talent can take them further. We are particularly proud to see both young men and women being given an opportunity to participate and excel.”

Jeff Kuria said the tournament continues to focus on identifying and empowering young talent by providing players with opportunities to compete and showcase their abilities.

Now in its eighth edition, the Jeff Kuria Football Tournament has grown into a grassroots platform aimed at creating opportunities for young people through sport and connecting promising talent with pathways that can support their development.

Through partnerships such as the Jeff Kuria Football Tournament, Betika continues to leverage sport to support talent development, strengthen communities and create opportunities for young people across Kenya.