MultiChoice-owned DStv continues to hemorrhage subscribers in the Kenyan market. Its decoder-reliant segment closed 2025 with 270,503 subscribers, with this number dropping to 248,053 by the end of March 2026.

This loss of 22,450 subscribers, an 8.3% quarterly decline, represented the most significant absolute loss among all pay TV operators in the period.

Percentage-wise, GoTV, which MultiChoice operates as a lower-tier offering, suffered a subscriber loss almost mirroring DStv. Its customer base numbers fell 8.0%, losing 35,362 of its subscribers to end March at 405,013 subscribers.

The trend where the Canal+ owned South African company is losing its traditional television users continues from last year. In 2025, its two broadcast services in the Kenyan market lost a combined 3,338,641 customers.

Exodus from pay TV services is not exclusive to MultiChoice in Kenya. Wananchi Group’s Zuku lost 31,848 subscribers during the last quarter. This drop represents 13.5%, falling from 236,357 to 204,509.

Not all pay TV operators suffered subscription declines. Azam TV added 1,798 subscribers (+5.3%) to reach 36,031, while StarTimes grew to 681,170, gaining 2,724 subscribers (+0.4%).

PerformanceBroadcasterDec-25 SubscribersMar-26 SubscribersQuarterly Variation (%)
GrowersAzam34,23336,031+5.3%
Star Times678,446681,170+0.4%
LosersGo TV440,375405,013-8.0%
MultiChoice (DSTV)270,503248,053-8.3%
Wananchi (Zuku) 236,357204,509-13.5%
Source: Communications Authority of Kenya

Overall, Kenya lost 85,177 pay-TV subscribers between January and March 2026.

According to the Communications Authority of Kenya‘s (CA) latest report, this 5.1% quarterly decline brought the total market down to 1.58 million active subscriptions.