In an effort to curb Kenya’s rising road traffic casualties, CFAO Mobility Kenya has partnered with the National Transport and Safety Authority (NTSA), the Kenya Police Traffic Department, the Kenya Scouts Association (KSA), and First Step Road Safety Initiatives to launch a nationwide school road safety education program.

Announced on September 9, 2026, the initiative equips Kenya Scouts leaders, teachers, school transport operators, and administrators with structured, competency-based teaching materials. The curriculum supports early safety education and Prepares students for the annual Scouts Road Safety Badge competitions, aiming to instill lifelong responsible habits among young road users.

“Road safety is a shared responsibility, and education is one of the most effective ways of creating lasting behavioural change,” said Arvinder Reel, Managing Director of CFAO Mobility Kenya. “By engaging young people early, we can help nurture a generation of responsible road users and create a culture of safety that extends beyond schools into families and communities.”

The program addresses a critical public safety challenge in Kenya. NTSA data reveals that road crashes claimed 4,458 lives in 2025—a 3.4% increase from 4,311 fatalities in 2024.

George A. Ayienda, CEO of First Step Road Safety Initiatives, emphasized that reversing these figures requires multi-sector cooperation. “Reducing road-related accidents requires a collective effort, and stakeholders across different sectors must work together to strengthen road safety awareness, encourage responsible behaviour and ultimately help save lives,” Ayienda noted.

The program’s initial phase focuses on Nairobi-based institutions, including Upper Hill School, Bidii Primary School, Utawala Academy, Highway Secondary School, and Ruaraka Academy, before expanding nationally through the Kenya Scouts Association’s widespread network.