Unga Group PLC has appointed Dr. Senorine Wasike as Group Head of Brand, Marketing and Innovation, effective October 2026.

Dr. Wasike joins the food manufacturer after serving as Head of Marketing at SportPesa for nine months.

She brings more than 15 years of experience across the fast-moving consumer goods (FMCG), advertising and technology sectors, specialising in brand development, product innovation and commercial growth across Africa.

Announcing the appointment, the Marketing Society of Kenya (MSK) said the move reflects the calibre of marketing professionals in its membership.

“At the Marketing Society of Kenya, we take great pride in the achievements of our members, and this milestone is one we are glad to celebrate with Dr. Wasike. Her appointment reflects the calibre of marketers in our community and the standard we strive to set for the profession in Kenya,” MSK stated.

Career

Before joining Unga Group, Dr. Wasike served as Head of Marketing at SportPesa from December 2025 to August 2026.

She previously spent five years at Kenya Wine Agencies Limited (KWAL), part of Heineken Beverages, where she was Head of Marketing from January 2022 to December 2025.

Before that, she served as the company’s Innovation Head from November 2020 to December 2021, overseeing innovation projects and their commercialisation.

Between 2015 and 2020, Dr. Wasike worked at East African Breweries Limited (EABL) and Diageo in innovation commercialisation roles before becoming Marketing Manager, Innovation at Diageo in January 2020.

During her tenure at EABL and Diageo, she led the commercialisation of new products, including Tusker Cider, which generated 15 percent incremental growth for the Tusker trademark. She also oversaw the introduction of Black & White Scotch Whisky, which tripled volumes in its first year.

From June 2012 to August 2015, Wasike was Innovation and Research Manager at Tiger Brands. She led product development, research and brand management teams, reducing product commercialisation lead time from three years to 18 months through the introduction of a formal innovation process.

Through various strategies, she also increased the share of revenue generated by innovation from nine percent to 15 percent within two years.

Dr. Wasike also worked as Senior Designer at Grahen Enterprises from 2002 to 2004 before becoming Manager of Design and Printing at MackMann Kenya Ltd from 2004 to 2006.

She later joined Haco Industries as Senior Designer before moving into marketing and sales at Haco Tiger Brands. She served as Marketing Executive for BIC from January 2008 to March 2009 and as Sales Manager from March 2009 to June 2012.

Beyond her corporate roles, Dr. Wasike serves on the board of Spur Africa, a non-profit organisation supporting communities in Nairobi’s Kibera informal settlement, where she provides strategic guidance and governance oversight.

Education

Dr. Wasike holds a Doctor of Business in Strategy and Innovation from Capella University in the United States and a Master of Science in Corporate Innovation Management from the University of Nairobi.

She also holds a Bachelor of Arts in Communications, specialising in Public Relations, from St Paul’s University.

Her professional training includes the Rowan Gibson Innovation Master Class and marketing studies at the Marketing Academy. She is also a certified organisational coach through CDI Africa Coaching Group, with an interest in leadership development and mentoring emerging professionals.

Dr. Wasike’s awards and recognition

Dr. Wasike has been named among the Top 25 Storytellers Driving Corporate Brand Narratives and received the CMO of the Week accolade from Marketing World Magazine.

She also contributes to industry discussions as a writer, speaker and panellist at marketing, innovation and leadership forums across the region.