Safaricom’s digital commerce platform Masoko has been named the Best Mobile & Consumer Electronics E-Commerce Website 2026 at the Kenya E-Commerce Awards.

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Safaricom says this award is a reflection of its focus on using technology to simplify and improve the shopping experience of its customers. Masoko offers smartphones, laptops, gaming devices, smart accessories and other consumer electronics.

“Every visit, every order and every choice to shop with Masoko is a reminder of the trust placed in us to keep creating experiences that make a difference,” Safaricom said in a LinkedIn post announcing the recognition.

Safaricom also said that is focused on expanding access to technology and creating more ways for customers to connect with products and services through digital platforms.

The Kenya E-Commerce Awards recognize businesses and platforms operating in Kenya’s growing e-commerce ecosystem.

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