The use of mobile applications (Apps) has become essential in Kenya, with millions relying on them daily for communication, entertainment, financial transactions, and access to services.
According to Digital4Africa’s latest data, sports apps continue to dominate user interest in Kenya, with MatchLive: Football Live Score and SportyTV: Live Scores & News standing out among the most downloaded platforms.
WhatsApp and ChatGPT remain among the most popular apps, while mobile money and digital lending platforms such as Koro Loan, ZK Pesa, and DG Loan continue to attract many Kenyans.
List of Most Downloaded Apps in Kenya
The table below shows the list of the most downloaded apps as of May 2026:
Other Mobile Applications Include:
- Pendova – Match. Chat. Date.
- Zenka Loan App Kenya
- Nyota Empowerment Fund
- TumaCash
- Bangbet
- Kilimall – Affordable Shopping
- Nyota
- Color Phone – Nice Call Screen
- Phoenix – Fast & Safe
- Video Downloader and 4K Player
- Telegram
- My Airtel
- Choice Sasa Loan
- Fingertip Keyboard
- KessBet – Sports Betting
- KCB Mobile
- Live Football TV Streaming HD
- Zash Loan – Get Loan Instantly
- Ball Sort – Color Puz Game
- Opera Mini – Fast Web Browser
- Tuma Loan
- All Video Downloader & Player
- Google Gemini
- Naivas Online – Saves You Money
Most Popular Social Media Platforms in Kenya
Facebook remains the most widely used social media platform in Kenya, with a reach of 69.9%.
According to the latest Audience Measurement and Industry Trends Report for October to December 2025, WhatsApp follows at 56.0%.
TikTok recorded a reach of 29.7%, ahead of YouTube at 26.6%. Instagram and X (formerly Twitter) stood at 12.9% and 12.0%, respectively.
Google registered a reach of 6.0%, while Chrome and Opera Mini stood at 3.5% and 3.3%, respectively. Telegram accounted for 2.2% of users, followed by LinkedIn at 1.0%. Email and Snapchat recorded reach levels of 0.7% and 0.3%, respectively.
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